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Can I use the chat to advertise the linking of the sites or in relation to different marketing?
And if this is possible, how is it best?
Yes, you can put external links into your chat description or rules.
Note that if your websites violate the terms of service then they may be removed, e.g. you cannot link to anything illegal, scamming, phishing, hateful, graphic, or inappropriate materials.
If you have any questions feel free to contact https://minnit.chat/support